SEO Keyword Research Services

Understanding the characteristics and search behaviors of your target audience(s) is important for selecting keywords that attract the attention of highly qualified prospects.

 Sometimes, the smaller volume phrase is more promising. A smaller competitor vying for organic ranking position for a phrase being targeted by major players may not have the budget to compete. 

 Long tail keyword research identifies lower volume phrases with high conversion probability and/or high conversion profitability. For instance, only a handful of users may search for a particular type of overhead crane – but if each sale represents $1 million in revenue, it would be well worth targeting. 

The phrase “employee benefits seminars” may generate a lot of volume, but if a human resources outsource firm does not conduct seminars, it may not be worth targeting, since it can’t help users looking for this service and thus does not align with user intent. 

A phrase generating 40,000 monthly searches is likely to be much more promising than a similar phrase generating 4,000 monthly searches. 

The phrase “packaging” has enormous volume, but it is too broad in meaning to attract relevant searches. In contrast, a phrase such as “buy packaging boxes” has considerably less volume but extremely high relevance and user intent strength.